Prospect2

Prospect2 is a full marketing automation platform that's designed to increase flexibility and decrease data silos in your organization. With drag-and-drop editors across the platform, you can build and manage campaigns, automations, forms and pages. That drag-and-drop interface is designed to let you build systematic improvements based on data insights and adapt customer journeys.

One of Prospect2's big selling points is its deep integration abilities. With more than 870 integrations, you can cut down on human error and effort and get more out of your data. For custom needs, the API is also available. Prospect2 has a particular focus on Tessitura-powered organizations, with 20 years of experience building Tessitura integrations.

The company built its platform on ActiveCampaign, which means there's no extra work to get marketing automation abilities. The partnership also means Tessitura organizations can tap into ActiveCampaign tools and features that aren't otherwise available. Prospect2 also has a big push on transactional emails, which can be personalized and triggered by Tessitura integration through Postmark for reliable email delivery.

Data centers are located in North America, Europe and Asia Pacific for faster processing, reliability and regional compliance. Prospect2 also caters to global organizations, with data residency in transit and at rest.

Some of the other features include:

• Drag-and-drop editors for campaigns, automations, forms and pages
• 870+ integrations and a custom API for flexibility
• Tessitura integration for seamless management
• Transactional email capabilities with Postmark
• Global data centers for faster processing and compliance
• AI-powered content generation tools
• SMS and push notification capabilities
• Personalized onboarding and L2 Learning Suite support

Pricing tiers are designed to accommodate different organization sizes:

• Lite: Email marketing, marketing automation, and basic integrations
• Plus: Adds inline, pop-up and modal forms, landing pages and Facebook custom audiences
• Professional: Adds predictive sending AI, split automations and integrations with Salesforce and Microsoft Dynamics 365
• Enterprise: Adds custom reporting, custom objects, single sign-on and a custom mailserver domain

All plans include an ActiveCampaign account, Tessitura Integrated Dashboard, personalized onboarding and L2 Learning Suite access. Some features, like personalized consulting and native SMS, are available as paid upgrades.

Published on July 6, 2024