If you're looking for a broad marketing automation platform that can link to a wide range of tools and systems, ActiveCampaign is definitely worth a serious look. It offers personalized email marketing, automation and sales engagement tools with more than 900 native connections. Features include omnichannel marketing, content creation, audience management, marketing automation and analytics. It's good for companies in many industries that want to centralize customer interactions with targeted email, SMS and other digital communications.
Another powerful option is Adobe Marketo Engage. The tool lets companies manage and personalize customer journeys across many different interactions, with marketing automation, account-based marketing and lead management. It also can tie into other Adobe tools like Adobe Real-Time CDP and Adobe Analytics, and it's a good choice for B2B marketing with complex sales cycles.
If you're an e-commerce company, Klaviyo is a good option. It uses AI to provide insights that let you personalize messages to customers and prospects through email, SMS and mobile push notifications. Features like real-time segmentation, predictive analytics and automated flows let you fine tune your marketing and maximize return on investment.
Last, HubSpot offers an all-purpose customer platform that spans marketing, sales and customer service. Its six hubs -- Marketing, Sales, Service, Operations, Content and Knowledge -- offer sophisticated software and integration tools to span many different interactions. HubSpot is good for companies of all sizes and industries, and it can help you generate leads, engage customers and optimize sales pipelines.