Question: Is there a tool that provides end-to-end marketing support, from campaign planning to reporting and attribution?

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Annalect

If you're looking for a full marketing suite that spans planning, execution, measurement and attribution, Annalect could be a good option. Its Omni platform is designed to be a single operating system for all marketing activities, including audience development, media and creative planning, campaign optimization and attribution. With proprietary technology and expert services, Annalect says it can help improve campaign performance and get more out of existing marketing investments.

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Marketing Cloud

Another full featured option is Marketing Cloud, a unified profile and analytics platform designed to help you connect with customers and drive revenue. It includes marketing analytics, marketing AI, personalization and B2B marketing automation that can help you improve return on investment, customer lifetime value and customer engagement. Integrating with leading CRM systems means you can see the full customer journey.

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Marketing Cloud Intelligence

If you need more advanced marketing analytics, Marketing Cloud Intelligence from Salesforce could be a good choice. The platform automates reporting and provides a single view of marketing data. It includes AI-powered insights, media planning and pacing optimization tools, so it's a good fit for companies with more complex marketing operations. With multiple pricing tiers and a lot of API connectors, it's flexible and scalable.

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Smartly

Smartly is another good option for end-to-end marketing support. The AI-powered platform automates and optimizes campaigns across multiple digital channels, including Meta, Snapchat and Google. With features like dynamic creative optimization, predictive budget allocation and actionable reporting, Smartly can help streamline workflows and improve efficiency for many types of marketing teams.

Additional AI Projects

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Adobe Marketo Engage

Orchestrates and personalizes customer journeys across multiple channels, leveraging AI to automate and optimize marketing activities, improve lead management, and enhance customer experiences.

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Marketing Cloud Engagement

Delivers personalized marketing and automated journeys across channels, orchestrating every touchpoint for a consistent brand message and unique customer experience.

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Adobe Marketo Measure

Reveals which channels, campaigns, and content deliver the most pipeline, revenue, and ROI insights.

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Mapp

Capture customer data, analyze with AI, and launch targeted marketing campaigns across channels with advanced personalization and automation.

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ActiveCampaign

Supercharge marketing automation with AI-driven insights, personalizing customer experiences across multiple channels and integrating with 900+ tools.

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Marketing Cloud Account Engagement

Align marketing and sales efforts with AI-driven lead scoring, cross-channel journeys, and account-based engagement to drive growth and conversion.

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Attribution

Unifies data from multiple ad platforms and marketing software to provide a single, actionable view of marketing performance and optimize ROI.

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InMarket

Activates high-CTR campaigns with real-time, location-based targeting and AI-driven predictive optimization across mobile, desktop, and Connected TV channels.

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Lifesight

Unifies marketing data across channels, providing actionable insights and AI-driven attribution to maximize ROI and inform data-driven decisions.

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Marketing Cloud Personalization

Delivers personalized marketing experiences across multiple touchpoints using customer behavior data, driving better customer satisfaction and loyalty.

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CaliberMind

Unify marketing data to optimize performance, attribution, and ROI analysis, and drive growth through data-driven decision-making.

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Emarsys

Combines customer data and real-time analytics to deliver personalized interactions across multiple touchpoints, automating and optimizing customer experiences.

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Optimizely

Empowers teams to create high-quality content, launch experiments, and deliver exceptional digital experiences with AI-driven orchestration and optimization.

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Metadata

Automates campaign creation and management, optimizing budget allocation and ad performance across LinkedIn, Facebook, and Google Ads in real-time.

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Cubed

Unbiased attribution analysis reveals the influence of each touchpoint on customer behavior, empowering data-driven marketing decisions.

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Optimove

Unifies customer data, orchestrates multichannel communications, and leverages AI optimization to deliver personalized marketing campaigns that drive results.

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Adtriba

Unbiased, cross-channel marketing attribution and measurement solutions that automate data collection and provide actionable insights for data-driven budget allocation.

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Northbeam

Unlocks profitable growth through multi-touch attribution, media mix modeling, and creative analytics, empowering marketers to make data-driven decisions and optimize campaign performance.

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MarketingBlocks

Create a vast array of marketing assets, including landing pages, videos, ads, and more, without agencies or freelancers, using AI-driven tools.

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AdRoll

Leverages AI and machine learning to optimize marketing campaigns across all channels, delivering personalized advertising and targeted audience engagement.