If you're looking for a full marketing suite that spans planning, execution, measurement and attribution, Annalect could be a good option. Its Omni platform is designed to be a single operating system for all marketing activities, including audience development, media and creative planning, campaign optimization and attribution. With proprietary technology and expert services, Annalect says it can help improve campaign performance and get more out of existing marketing investments.
Another full featured option is Marketing Cloud, a unified profile and analytics platform designed to help you connect with customers and drive revenue. It includes marketing analytics, marketing AI, personalization and B2B marketing automation that can help you improve return on investment, customer lifetime value and customer engagement. Integrating with leading CRM systems means you can see the full customer journey.
If you need more advanced marketing analytics, Marketing Cloud Intelligence from Salesforce could be a good choice. The platform automates reporting and provides a single view of marketing data. It includes AI-powered insights, media planning and pacing optimization tools, so it's a good fit for companies with more complex marketing operations. With multiple pricing tiers and a lot of API connectors, it's flexible and scalable.
Smartly is another good option for end-to-end marketing support. The AI-powered platform automates and optimizes campaigns across multiple digital channels, including Meta, Snapchat and Google. With features like dynamic creative optimization, predictive budget allocation and actionable reporting, Smartly can help streamline workflows and improve efficiency for many types of marketing teams.