Cubed

Cubed promises an agnostic, all-in-one attribution system that can help you get a better handle on data-driven marketing by giving you a better understanding of marketing channels, content and customer behavior. It uses machine learning to perform attribution analysis in one place, free of the biases that can plague other systems, and to present results that are easy to understand and act on.

Among its features are:

• Incremental Attribution: A customer journey view that captures all interactions to measure the influence of each touchpoint.
• Unbiased Source of Truth: No attribution bias so you can make decisions based on the facts.
• Syncing Across Devices: Sync IDs link data from different devices for a unified customer journey view.
• Multi-Level Reporting: A high-level view for senior management and a detailed view for those who need to act on the data.
• Integrating Non-Click Touchpoints: TV, radio, billboards and print ads are included to capture the full scope of brand awareness.
• Seamless API Integrations: Integrates with Google, Facebook, Pinterest, SEMRUSH and OpenAI for more data.
• Always-On Dashboard: Available 24/7, with nightly refreshes so you can make decisions in real time.
• Fully GDPR Compliant: Ensures compliance with the European Union's data protection rules so you can have confidence in your data.

Cubed collects data with a lightweight JavaScript tag that can be placed on all pages of a website. It records user sessions and pageviews, but also can draw data from API connections and industry data from sources like SEMRush and Google Search Console. The data is then processed with a machine learning neural network to generate user propensity scores for completing specific business goals. Those scores can be used to track and optimize marketing in real time.

Cubed's system is designed to be flexible, with customizable reporting dashboards that can be set up to match specific business goals. Customers get help with installation from specialists who make sure the Cubed tag is properly installed and from strategists who help set up business goals.

Pricing isn't disclosed, but customers can expect a customized approach to their needs. If you're looking for a better idea of how well your marketing is working, Cubed can provide the data to help you make better decisions and optimize your marketing.

Published on August 2, 2024