Question: Can you recommend a marketing attribution tool that helps me understand the impact of each marketing channel on my business goals?

If you're looking for a powerful marketing attribution tool, Adobe Marketo Measure is a top contender. It offers a customer journey view that spans multiple marketing touchpoints and includes detailed data on each. With features like EveryTouch Attribution, Automated Data Capture, and Intuitive Dashboards, you can see which marketing channels and campaigns are most effective and synchronize lead-based and account-based marketing with sales teams. It also integrates with other Adobe tools to help you optimize your marketing strategy and channel mix with rich performance data.

Another top contender is Singular. The company's platform combines marketing data, applies attribution, and offers performance insights to help you grow your business and optimize marketing spend. It standardizes data automatically, so you don't have to worry about schema errors and inaccurate cost and ROI reports, and it offers cross-platform analytics, cost aggregation and mobile attribution. With a single view of ROI from multiple sources, Singular helps marketing teams optimize campaigns and make data-driven decisions to maximize marketing ROI.

Adtriba is another option worth evaluating. The company's platform offers unbiased, cross-channel multi-touch attribution and unified marketing measurement tools to help businesses understand the true impact of their marketing efforts. Adtriba uses advanced statistical models and machine learning algorithms to gather data from online and offline channels and offers actionable insights to optimize marketing and budget allocation. With products like Adtriba Core and Adtriba Sphere, it can help businesses of all sizes and ad spend, leading to higher marketing ROI.

For a unified view of marketing performance, Attribution is a multi-touch attribution platform that gathers data from multiple ad platforms and marketing software. It uses machine learning algorithms to create custom attribution models and offers reliable affiliate marketing management, actionable reporting and easy-to-understand dashboards. It's particularly useful for optimizing omni-channel marketing and reducing customer acquisition costs, making it a good fit for both B2B and B2C marketing campaigns.