LayerFive

LayerFive is a single platform for consumer data, multi-touch attribution and data privacy compliance that helps businesses get more return on their marketing investments while improving customer experience and lifetime value. With patented, privacy-compliant identity resolution, LayerFive helps businesses get more out of engaged visitors, unlocking richer behavioral insights and larger retargeting audiences.

Some of the key features of LayerFive include:

• Privacy-First Identity Resolution: Get more visibility into site visitors and grow retargeting audiences.
• Unified Data: Unify data from all touchpoints to create bigger, more qualified audiences.
• Predictive Scoring: Get more accurate assessments of visitor engagement to identify more qualified leads.
• Comprehensive Attribution: Measure the impact of every marketing dollar spent across all channels.
• Rich Visitor Insights: Give sales teams the complete journey data to integrate with marketing and CRM systems.

Real-world results from customers demonstrate the power of the platform:

• A major publisher was able to identify 7X more known visitors, resulting in 2X the ROI.
• An e-commerce company built 2X larger audiences in Klaviyo and PostScript, resulting in 2X the ROI on email and SMS campaigns.
• A B2B software company was able to identify 70% more qualified prospects each week.
• An eCommerce agency saw a client's Meta and Google Ads ROI increase by over 20%.

Pricing for LayerFive depends on revenue:

• Marketing Data Platform for Shopify: $129/month for every $1M in revenue (90-day money-back guarantee).
• Marketing Data Platform for B2B: Contact for custom pricing.
• Marketing Data Services: Starts at $3K/month for data analyst and scientist support.

LayerFive integrates with major ad and marketing platforms, including Meta, Google, Klaviyo and Salesforce. With a single source of truth for marketing insights and attribution, LayerFive empowers businesses to make data-driven decisions and optimize their marketing investments.

Published on August 1, 2024