Question: I'm looking for a solution that provides multi-touch attribution and helps me measure the impact of my marketing spend across all channels.

If you need a more all-encompassing solution to track the effect of your marketing spend across all marketing channels, Adobe Marketo Measure is a powerful B2B marketing attribution tool. It tracks interactions across multiple channels to give you detailed information about every touchpoint. With features like EveryTouch Attribution, Automated Data Capture, and Intuitive Dashboards, you can easily visualize attribution insights and make data-driven decisions about your marketing strategy. It also integrates with other Adobe tools, which can help you better synchronize lead-based and account-based marketing with sales teams.

Another strong contender is Adtriba, a data-centric marketing analytics platform that offers objective, cross-channel multi-touch attribution and unified marketing measurement tools. By combining sophisticated statistical models and machine learning algorithms, Adtriba can gather data from multiple sources including social media, display ads and TV. With automated data collection, AI-based evaluation and actionable insights, Adtriba helps companies optimize marketing and make more informed budget decisions, ultimately resulting in higher marketing ROI.

For a company that builds machine learning models, Northbeam offers multi-touch attribution and media mix modeling for profitable growth. It assigns conversion values to touchpoints based on real-time conversion data and offers interactive dashboards for campaign optimization. With features like creative analytics and media mix modeling, Northbeam helps companies understand customer journeys and get more out of their marketing spend.

Last, Attribution offers a single view of marketing performance across multiple ad platforms and marketing software. It pulls data from tools like Meta, Facebook and Google, using machine learning to create custom attribution models. With reliable affiliate marketing management and actionable reporting, Attribution helps marketers optimize budget allocation and improve their return on ad spend, making it a good choice for both B2B and B2C marketing campaigns.