Alembic

Alembic also includes marketing analytics and business intelligence tools to help you refine your strategy and make better decisions. With AI and graph neural networks, it can spot the relationships between your marketing actions and revenue generation so you can forecast results and spend your media budget wisely.

Alembic is geared for big businesses in health care, tech, finance and entertainment. It can help you optimize and forecast revenue by analyzing more than just the usual suspects of marketing mix models and multi-touch attribution systems. That lets you adjust your media spending in response to shifting market conditions.

Among Alembic's features are:

• Causality Analysis: See how directly and indirectly different marketing actions affect revenue.
• Cross-Channel Attribution: See how well different marketing channels, including TV, podcasts, websites and digital media, perform.
• AI-Driven Insights: Use a supercomputer to analyze vast amounts of data and get insights in near real time.
• Data Integration: Link to leading digital sources, including Google Analytics and Adobe Analytics, to get a fuller picture.
• Customizable Dashboards: Monitor trends and see where you need to improve with easy-to-understand graphics.

Alembic is designed for finance, sports, ecommerce and health care, among other industries. It's geared for big businesses that want to get the most out of their marketing budget and get ahead of the competition with data-driven insights. With Alembic, you can:

• Predict Revenue: Forecast revenue up to two years in advance with high accuracy.
• Optimize Media Spend: Spend your marketing budget on the most profitable campaigns based on verifiable results.
• Measure Brand Engagement: See how social media and brand marketing affect revenue and customer engagement.
• Optimize Sales Pipelines: See which leads are most likely to convert and optimize deal stages for better results.

Alembic is geared for enterprise marketing, finance and sales teams looking for a way to simplify their data analysis and optimize their marketing. By integrating Alembic into your workflow, you can make better decisions and drive business results.

Published on August 9, 2024