Question: Can you recommend a platform that provides detailed ROI analysis and attribution modeling for marketing campaigns?

If you need a platform that offers detailed ROI analysis and attribution modeling for marketing campaigns, Singular is a good option. Its marketing analytics and attribution platform combines marketing data, applies accurate attribution, and offers performance insights to drive growth. It offers cross-platform analytics, cost aggregation, marketing ETL, mobile attribution, fraud prevention, and ad monetization. By integrating marketing data from multiple sources, Singular offers a single view of ROI, allowing marketing teams to optimize campaigns and make data-driven decisions.

Another good option is Dreamdata, a B2B Revenue Attribution Platform. It aggregates and cleans revenue-related data to give clear and actionable insights into what drives revenue. Key features include automated data modeling, multiple analytical tools (ROI measurement and AI-driven attribution), and immediate access to cleaned data models. Dreamdata is designed for B2B marketing teams to link revenue to pipeline activities and optimize go-to-market strategies, maximizing revenue generation and minimizing costs.

For those needing multi-touch attribution and ROI analysis, CaliberMind is a marketing decision engine that helps optimize marketing strategies. It links disparate go-to-market technology stacks to measure marketing attribution, engagement scoring, pipeline conversion rates, and other factors. CaliberMind is geared for CMOs, demand generation teams, marketing operations, and marketing analysts, offering fast onboarding and connections to other systems for detailed campaign analysis and strategy adjustments.

Adtriba is another robust platform that offers unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. It uses advanced statistical models and machine learning algorithms to collect data from multiple sources, providing actionable insights and unified marketing measurement. Adtriba offers two solutions: Adtriba Core for detailed customer journey analysis and Adtriba Sphere for AI-based marketing mix modeling, making it a comprehensive tool for driving higher marketing ROI through data-driven decisions.