If you're looking for a business intelligence solution that integrates with Google Analytics and Adobe Analytics, Apollo is a good option. It automates setup, includes best practices, and can generate data layer and tagging specifications, so you can easily integrate with new and existing Google Analytics 4 and Adobe Analytics setups. Apollo can simplify analytics management, automate workflows and optimize performance, giving you a unified view of your marketing data.
Another powerful option is Qlik, a broad suite of data integration, analytics and artificial intelligence tools. With its many integrations and connectors, including direct connections to Google Analytics and Adobe Analytics, Qlik can provide deep insights through end-to-end data integration and powerful analytics. Its AI tools like AutoML and Qlik Staige for building predictive AI applications can further boost your analytics program.
For a marketing-focused option, Marketing Cloud Intelligence from Salesforce offers a marketing analytics platform that connects to more than 170 data sources, including Google Analytics. It offers automated reporting, a single view of marketing data and AI-powered tools to optimize spend and improve customer engagement. The platform is geared for large marketing operations, helping companies simplify and optimize their campaigns across many channels.
Last, Narrative BI is an augmented analytics platform that uses natural language processing to extract insights from data and join multiple data sources without programming. It connects to Google Analytics and other common marketing tools, so it's good for smaller to medium-size businesses and marketing agencies. Narrative BI can help non-technical team members understand complex marketing data and optimize campaigns with automated insights and reporting.