Apollo

Apollo is an analytics management system designed to help organizations get more value out of their digital analytics investment while cutting the cost of running the program. With best practices and automation built in, Apollo delivers consistent, high-quality data and fast insights.

Apollo includes a range of features to help you manage analytics efficiently. Among them:

• Automated Implementation: Cuts implementation time by more than 40% and maintenance costs by 50%.
• Built-in Best Practices: Includes 20 years of best practices to ensure data quality.
• Dynamic Data Layer & Tagging Specifications: Automatically generates and updates data layers and tagging specifications.
• Visual SDR: Offers a graphical representation of implementation items so you can spot gaps.
• Automated Configuration: Automates tag management system configuration to eliminate errors and update settings in seconds.
• Automated Dashboard Creation: Creates dashboards and reports for end-users.
• Conversion Metric Creation: Automatically creates conversion metrics.
• Quality Assurance: Monitors and alerts users to data quality problems.

Apollo works with new and existing Adobe Analytics and Google Analytics 4 implementations, helping with readiness, migration and scale. It's best suited for those who want to improve the quality and performance of their digital analytics programs.

Apollo offers several pricing levels to suit different needs:

• Migration: $500 per property for customizable triggers, variables, events and tracking.
• Design & Document: Starting at $750 per month for solution architecture, data layer specification and live documentation.
• Full Access: Starting at $2,500 per month for full analytics management, automation, optimization and QA.

Apollo is designed to bring efficiency and reliability to digital analytics management, and that's why it's a good option for businesses that want to get more out of their analytics investment.

Published on July 8, 2024