Question: Can you recommend a platform that helps me target my advertising to real customers with precise measurement of results?

If you need a platform that lets you target ads toward actual customers and measure results precisely, InMarket is a good choice. It's got a suite of tools for audience targeting, campaign activation, attribution and measurement. With Real-Time Optimization and Comscore-Verified Data, it can give you a direct and authoritative view of what's going on in real time. The company has used it successfully with STIHL, Bob Evans Farms and Frisch’s Restaurants.

Another option is Cardlytics, a purchase intelligence platform that offers a detailed picture of consumer spending. By partnering with big banks, Cardlytics has access to data from more than 168 million bank customers. The platform is geared for marketers who want to measure campaign results through sales impact reporting and purchase intelligence analysis of transaction data. It's been used by companies like Dunkin', Clarks and Marriott Hotels.

AdTheorent has a range of machine learning-powered tools, including predictive targeting and geo-intelligence. Its system links real-world and digital connections for cross-device targeting and doesn't use cookies for privacy reasons. AdTheorent's system is designed to optimize campaign results in a variety of categories, including auto, dining, health, finance and retail, so it's a good option for many marketing needs.

For direct-to-consumer brands, Angler AI offers a Prospect Data Platform that uses AI to optimize prospecting and customer lifetime value. The platform can precisely target audiences, measure campaign performance and analyze cross-channel data to help brands optimize their marketing. Angler AI has shown a boost in acquisition marketing performance, so it's a good option for DTC and retail brands.