CitrusAd

CitrusAd provides a single retail media platform, offering both on-site and off-site capabilities to help retailers and brands drive sales online and in-store. The combination of CitrusAd's on-site retail media with Epsilon's off-site capabilities offers a holistic approach to reaching customers across the open web.

CitrusAd's platform features include:

• Unified Platform: Self-serve platform for end-to-end retail media management.
• On-site Monetization: Sponsored products, banners, and brand pages for on-site revenue generation.
• Off-site Capabilities: Reaches customers across the open web, driving sales both on-site and in-store.
• Identity-Led: Utilizes 300 million+ global privacy-protected CORE IDs for precise targeting.
• Real-time Reporting: Accurate and transparent campaign performance tracking.
• Quick Launch: Fast campaign deployment to meet changing marketing needs.
• Simple and Easy to Use: Designed for multi-wallet options and filtered reporting.

CitrusAd is designed to deliver a seamless shopping experience, using AI and person-first intelligence to ensure that ads are delivered without disrupting the user experience. The platform is built to be scalable and flexible, with a retail-first design. The addition of Epsilon's off-site capabilities means that CitrusAd can now reach customers beyond the on-site experience.

Some notable statistics from CitrusAd include:

• 15 billion ads requested per month
• 3,500 active brands
• 15,000 active campaigns
• 32 countries supported
• 100+ happy retailers
• 270 team members

Retailers and brands can use CitrusAd's platform to drive online sales, improve profit margins and provide a better shopping experience. The platform's server-side integration ensures fast ad-serving speed, personalization, and ad blocker avoidance.

CitrusAd prides itself on transparency, security and compliance, supporting businesses in Asia/Pacific, Europe and the Americas with GDPR and ISO compliance. The platform provides real-time reporting and attribution methods to help users measure campaign performance accurately.

Whether you are a retailer looking to simplify media sales and ad-serving or a brand looking to maximize the effectiveness of your digital campaigns, CitrusAd offers a robust solution to help you power your retail media strategy. With a focus on simplicity, scalability and results-driven performance, CitrusAd is designed to help retailers and brands succeed in today's fast-paced ecommerce environment.

Published on July 6, 2024