If you're looking for another option besides CitrusAd, Criteo is a well-established option for retailers and advertisers. Its Commerce Media Platform is designed to activate and monetize audiences across many shoppable moments, offering rich customer experiences and a wide range of solutions including commerce growth, video advertising and retargeting. With AI-powered campaign optimization and predictive bidding, it can process massive amounts of data to better understand shoppers and run more efficient campaigns.
Another option is Bloomreach, which marries real-time customer and product data with AI to develop personalized marketing and product discovery. Its platform can be used for email marketing, web personalization, ecommerce search and ad optimization, helping companies deliver multichannel customer experiences and drive profitable growth. This can be particularly useful for automating SEO and optimizing marketing campaigns to better engage customers.
If you're looking for a more specialized customer data and experience option, Ometria offers a platform to help retailers launch campaigns fast and identify opportunities for sustainable revenue growth. It offers AI-powered insights to predict customer behavior and build personalized cross-channel campaigns, and it integrates with existing technology stacks like Shopify Plus and Magento. That means it's easier to personalize marketing and maximize customer lifetime value.
Last, you could look at MoEngage, an insights-led customer engagement platform that uses AI to optimize interactions and deliver personalized customer experiences across many channels. It includes features like customer journey orchestration, AI-powered campaign optimization and real-time transactional alerts, and it's designed to be scalable and secure for enterprise brands in retail and e-commerce. That can help companies better understand customer behavior and preferences, which can lead to more targeted campaigns and higher engagement and ROI.