If you're looking for a way to target customers more precisely across the open web and in-store, CitrusAd is worth a look. CitrusAd's unified retail media platform offers both on-site and off-site targeting to drive both online and in-store sales. It uses more than 300 million privacy-protected CORE IDs around the world for targeting and offers real-time reporting and rapid campaign launch. It's available in 32 countries and supports more than 100 retailers and 3,500 active brands, so it's a good option for large-scale, broad coverage.
Another contender is RichRelevance. The platform offers personalized customer experiences across web, mobile and in-store interactions through the use of sophisticated analytics and machine learning. It offers personalized recommendations and browse navigation that can boost conversion rates and return on investment. With support for more than 200 global companies, RichRelevance is a powerful option for improving customer engagement and revenue.
Taptap Digital is another option, particularly for brands trying to reach their best customers without cookies. The platform combines location intelligence and contextual relevance for real-time advertising. It also offers predictive modeling, omnichannel media buying and data-driven branding solutions that can improve ad performance and cut waste by targeting the most valuable audience.
For a privacy-focused approach, Proximic uses AI-powered contextual intelligence to engage audiences and monetize them without requiring user identifiers. It offers features like predictive audiences, contextual targeting and customizable segments, so it's a good option for many media sellers and a flexible option for selecting the target audience.