If you're looking for a self-serve ad platform with a broad range of audience attributes and devices, Dstillery is a great choice. It employs AI technology to build custom audiences based on browsing behavior, and it offers ID-free targeting that doesn't use cookies or IDs. With tools like Audience Brief Genius, you can pick audiences and get a view into overlap and website behavior to optimize your ad campaigns.
Another option is Verve DSP, a flexible and modular programmatic buying platform. It accommodates a variety of media formats, including display, video, native and audio, and a range of campaign types, including branding, user acquisition and retargeting. Verve DSP has a privacy-first approach with options like smart tagging and cookie-less tracking, so you can feel good about your advertising efforts.
If you're interested in a platform that uses AI-powered contextual intelligence, check out Proximic. It lets media buyers target audience based on demographic and behavioral attributes without requiring user identifiers. Proximic's Content Targeting places ads next to contextually relevant content to increase audience engagement and monetization. The platform supports a broad range of media sellers and lets you build custom segments and curate privacy-focused inventory.
Last, AdRoll brings AI and machine learning to optimize marketing campaigns across channels. It offers solutions for display, video, native and retargeting ads, including advanced audience modeling and dynamic creative optimization. AdRoll's tiered pricing means you can use it for a variety of marketing goals, from increasing brand awareness to driving conversions.