Semasio

Semasio empowers advertisers to optimize ad performance and make more informed decisions by tapping into the expertise at the intersection of human behavior, semantic technology and real-time predictive targeting. The platform is built for a privacy-first world, with always-on segments, hands-on control and media strategy and activation services.

Semasio offers advanced contextual targeting solutions that go beyond keywords and enable cookieless targeting that understands the true meaning of content. This enables advertisers to target highly engaged consumers who are interacting with newly published content. Key features include:

• Segment Activation: Launch always-on or custom targeting segments built with best-in-class technology.
• Hands-on Implementation: Optimize efficiency with transparent segment-building access across ad targeting methods.
• Media Strategy and Activation: Leverage top-tier media planning and buying that supports brands and agencies of all sizes.
• Distribution and Modeling: Model and distribute data for programmatic ecosystem use in a privacy-forward way.

Semasio's platform is designed to support a variety of use cases, including:

• Audience Targeting: Use pre-built and custom audiences for the best fit, with speed and flexibility to launch always-on segments.
• Audience Extension: Find more customers like your best customers by using first-party data to find semantic twins.
• Contextual Targeting: Achieve effective, privacy-safe targeting without cookies, personalizing messaging without losing reach.
• ContextualPLUS Targeting: Combine the power of audiences with the reach of privacy-friendly contextual targeting.
• Hypertail PMP: Reach ideal consumers in long-tail media spaces efficiently.
• Brand Fit: Match brands with contexts and avoid missteps, ensuring safety and scale.

The platform offers a variety of always-on and custom audience segments across categories like automotive, fashion, environment, career, arts, business and more. These segments are designed to help marketers target specific audience groups with precision.

Semasio is designed to support a data-first approach, allowing users to ingest seed data and unlock targeting across devices with Multi-ID and audience to context solutions. The platform also offers platform activation, providing semantic insights into the addressable internet.

For users who need more advanced targeting, Semasio offers a white-glove service that combines the power of audiences with the reach of advanced contextual targeting. This service includes defining target audiences, identifying interests, modeling overlap, and fine-tuning contextual targets for seamless activation.

Semasio's solutions are designed to be platform-agnostic, ensuring seamless ad delivery with a user's platforms of choice. This flexibility makes it a great option for a broad range of advertisers and agencies looking to navigate the challenges of cookieless targeting while protecting user privacy.

Semasio is focused on data-driven insights and collaboration, helping teams work more efficiently and run better ad campaigns. By combining advanced semantic technology and real-time predictive targeting, Semasio helps businesses get better advertising results without sacrificing privacy.

Published on July 20, 2024