Question: Is there a platform that provides always-on segments and hands-on control for media strategy and activation services?

If you need a platform that offers always-on segments and more direct control over media strategy and activation services, Semasio is a strong contender. It offers sophisticated contextual targeting and a range of always-on and custom audience segments so marketers can reach specific audience segments. It's a data-first platform that offers semantic insights into the addressable internet, making it a good choice for increasing team productivity and ad performance.

Another powerful option is InMarket, a real-time marketing and measurement platform that helps brands reach customers with the latest technology and data. It offers solutions for audience reach, real-time omnichannel activation, campaign performance measurement and actionable insights. Features like InMarket Moments for location-based activation and Real-Time Optimization for in-flight optimization of media spend make it a good option for maximizing campaign performance.

If you need AI-powered marketing measurement and media mix optimization, SegmentStream is a good option. It uses predictive analytics, multi-touch attribution and media mix modeling to help businesses maximize revenue and ROAS. With automated cross-channel marketing reporting and AI-driven attribution, it offers actionable recommendations for budget reallocation so businesses can increase ad spend with confidence.

If you're looking for a privacy-first, next-gen data platform, mediarithmics is worth a look. It offers real-time marketing personalization and cookieless audience monetization, so it's a good fit for retail, media and broadcast companies. With tools for real-time segmentation, machine learning model deployment and advanced measurement, mediarithmics can help businesses generate more incremental margins with targeted campaigns.