Question: Looking for a tool that enables targeting of highly engaged consumers interacting with newly published content.

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Semasio

If you want a system to reach people who are most likely to be engaged with content that's just been published, Semasio is a good option. This system uses more sophisticated contextual targeting than keywords to ensure you're reaching the most engaged audience. It includes features like segment activation, hands-on integration and a range of always-on and custom audience segments. Semasio is designed to be data-centric, so you can upload seed data and use it to target people across devices.

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Outbrain

Another contender is Outbrain, an AI-powered marketing and publishing platform. It connects advertisers with engaged audiences through features like attention-optimized branding, performance-driven bidding and a range of formats to achieve desired results. Outbrain processes more than 1 billion engagement signals per minute to predict action and attention, which can lead to a boost in engagement rates and a decrease in cost per acquisition.

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Proximic

If you want AI-powered contextual intelligence, Proximic has technology that can increase engagement and monetization without requiring user identifiers. It includes predictive audiences, contextual intelligence and ID-less targeting. Proximic works with a broad range of media sellers, including video, web display, mobile, gaming and podcast inventory.

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Nativo

Last, check out Nativo for content-based ads. Its platform uses machine learning and AI to automate the delivery of a variety of content formats, including articles, videos and influencer content. Nativo's SPARC technology combines strong engagement signals and AI to find lookalike engagers, leading to a big boost in performance and engagement.

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Knotch

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BeOp

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Dstillery

Builds data-driven custom audiences for targeted advertising, using AI to predict user behavior and providing scalable, privacy-compliant solutions.

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Influ2

Target specific people by name with person-based ads, track engagement, and align sales and marketing efforts to boost conversion rates and revenue impact.

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NextArticle

Delivers personalized content, images, and verticals based on individual preferences and behavior, increasing engagement and expanding content reach.

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Adobe Marketo Engage

Orchestrates and personalizes customer journeys across multiple channels, leveraging AI to automate and optimize marketing activities, improve lead management, and enhance customer experiences.

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Unlock 14,000+ predictive attributes with 80.2% mean accuracy, empowering marketers to make data-driven decisions and optimize marketing performance.

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Cluep

Analyze online behaviors, emotions, and preferences to target ads with precision, driving meaningful engagement and conversions.

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DrivenIQ

Target high-value customers with precision using custom micro-audience data, analytics, and identity graphs to maximize sales and ROI.

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Seedtag

Analyzes 60 million articles daily to spot trends and interests, enabling precision targeting and optimized ad placement in a privacy-first world.

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Contobox

Captures rich shopper data to score interest in products, providing predictive recommendations and personalized experiences across multiple touchpoints.

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Audience

Capture, enrich, and activate zero-party data with interactive campaigns, end-to-end attribution, and data enrichment tools to drive conversions and revenue growth.

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RTB House

Leverages Deep Learning to build targeted marketing campaigns with dynamic ad formats, maximizing sales potential and brand loyalty at all funnel stages.

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Empowers teams to make data-driven decisions, creating impactful content and personalized experiences that drive real-time outcomes without requiring coding.

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MoEngage

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Spotible

Boosts user engagement across multiple platforms with customizable formats, real-time asset analysis, and machine learning-driven insights for optimal performance.

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Exit Bee

Exit Bee's machine learning technology shows ads when users are most engaged, boosting performance.

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Chartbeat

Unlock real-time insights and optimize content in the moment with data-driven recommendations to deliver the best user experience and attract loyal readers.