If you want a system to reach people who are most likely to be engaged with content that's just been published, Semasio is a good option. This system uses more sophisticated contextual targeting than keywords to ensure you're reaching the most engaged audience. It includes features like segment activation, hands-on integration and a range of always-on and custom audience segments. Semasio is designed to be data-centric, so you can upload seed data and use it to target people across devices.
Another contender is Outbrain, an AI-powered marketing and publishing platform. It connects advertisers with engaged audiences through features like attention-optimized branding, performance-driven bidding and a range of formats to achieve desired results. Outbrain processes more than 1 billion engagement signals per minute to predict action and attention, which can lead to a boost in engagement rates and a decrease in cost per acquisition.
If you want AI-powered contextual intelligence, Proximic has technology that can increase engagement and monetization without requiring user identifiers. It includes predictive audiences, contextual intelligence and ID-less targeting. Proximic works with a broad range of media sellers, including video, web display, mobile, gaming and podcast inventory.
Last, check out Nativo for content-based ads. Its platform uses machine learning and AI to automate the delivery of a variety of content formats, including articles, videos and influencer content. Nativo's SPARC technology combines strong engagement signals and AI to find lookalike engagers, leading to a big boost in performance and engagement.