NextArticle is a content personalization solution that connects readers with the most relevant articles on your site. It is designed to increase engagement by delivering personalized content, images and verticals based on individual preferences and behavior.
With NextArticle, you can expand content reach and engagement by reaching users at the right intent and moment. The platform uses anonymized first-party data and cloud AI to generate real-time, personalized predictions for each user, providing real-time analytics on content consumption, engagement and user satisfaction. This allows publishers and brands to get insights, test different personalization strategies and measure results.
Some of the key benefits of NextArticle include:
- More Relevant Readers: Reach more readers with targeted exposure.
- More Engagement: Keep readers engaged with personalized content.
- Long Term Retention: Build loyalty with consistent, valuable experiences.
NextArticle is designed for both brands and publishers, helping them build stronger connections with their audience and increase content relevance. By using data-driven personalization, NextArticle seeks to create a more satisfying experience for readers and improve content performance overall.
Published on July 5, 2024
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