Question: Is there a tool that provides real-time analytics on content consumption and helps me test different personalization strategies?

Dynamic Yield is an AI-powered personalization platform that creates unique, algorithmically matched content, products and offers for each customer across multiple digital touchpoints. The platform offers a variety of core capabilities including audience discovery, content and offer personalization, product recommendations and customer engagement optimization. It also offers A/B testing and optimization, predictive targeting and AdaptML deep learning for personalization, making it a good fit for companies that want to build a unified, personalized customer experience across multiple touchpoints.

Marfeel is a content intelligence platform that helps teams make data-driven decisions, create engaging content and deliver personalized experiences. It includes audience insights, content optimization, engagement analytics and no-code personalization. Marfeel is geared for publishers and content creators who want to optimize their content strategy and user engagement, and it offers flexible pricing, including a free plan.

Optimizely and Optimizely are both all-in-one marketing operating systems that help teams create high-quality content, launch experiments and deliver engaging digital experiences. They offer tools for content orchestration, digital optimization, experience-led commerce and unified workflows, making them a good fit for businesses that want to manage the entire content supply chain and personalize interactions with real-time customer data. On top of that, Optimizely offers a range of plans and features to meet different business needs, so you can find a customized solution for your marketing goals.