If you want to increase engagement and retention on your site by personalizing content, NextArticle could be a good option. The company uses anonymized first-party data and cloud AI to match users with content, images and verticals on your site. It offers real-time analytics so publishers and brands can see how their content is performing and test different personalization approaches.
Another option is Storyly, which can offer interactive and shoppable experiences to increase engagement and conversion. It includes a Creative Studio for creating content with GIFs, animations and stickers, Smart Automation using AI, and Personalized Content to reach specific audience segments. The company says it's good for retail and e-commerce companies, and indeed some customers have reported results like a 116% increase in average session length and a 64% conversion rate.
Marfeel is a content intelligence platform that lets teams create engaging content and offer personalized experiences without having to write any code. It includes audience insights, content optimization, engagement analytics and no-code personalization. Marfeel is geared to help you improve your content strategy and user engagement, so it's a good fit for publishers and content producers.
For a more complete solution, BrightEdge has a more powerful platform that combines real-time SEO research and content performance marketing. It helps marketers figure out search intent, create content accordingly, amplify social posts and measure results. It integrates with many website analytics and marketing systems, so it can be a one-stop shop for SEO and content optimization needs.