Question: I need a solution that helps me optimize ad performance and make more informed decisions, while prioritizing user privacy.

If you're trying to find a system for optimizing ad performance and decision making while protecting user privacy, Semasio is a good option. The company's platform is designed for more sophisticated contextual targeting than keywords, so you can target people who are most likely to be engaged by newly published content. Its tools include segment activation, media strategy and activation, and distribution and modeling, which can be useful for audience targeting and contextual advertising.

Another contender is Optable, an end-to-end data clean room platform for privacy-first advertising. Optable offers identity management, data collaboration and activation tools, so it's a good option for companies that need to handle audience data in a post-cookie world. Its tools include a DMP, cookieless advertising and real-time insights, and it's designed to help media owners, publishers and marketers make data-driven decisions without infringing privacy.

For companies that want to keep their data under their own control but offer users the strongest possible privacy, AdFixus offers a privacy-first platform based on an Anonymous Federated Identity approach. The company's technology lets companies match customers without sharing personal information, and it offers tools like AdFixus Identify and AdFixus Match for real-time event targeting. It integrates with major advertising platforms and can be deployed easily, ensuring high match rates and privacy compliance.

Also worth a look is Jivox, a cloud-based platform for delivering personalized and dynamic ads across multiple channels. It offers real-time personalization, data-driven decision-making and AI-powered recommendations that can help brands reach more people while still delivering high levels of personalization. Jivox also offers data clean rooms and privacy-first attribution, so it's a good option for companies that want to optimize ad performance and user privacy.