MainAd

MainAd uses machine learning and customer journey data to personalize dynamic creative ads and performance marketing. With its flagship product LOGICO, the company calculates the best price for placements in real-time bidding marketplaces, predicting customer behavior to show the most relevant ads.

MainAd's technology is designed to accelerate growth by delivering performance-driven dynamic ads. That typically means a 20-30% win rate in bidding. LOGICO also works for mobile web and in-app ads, using cookieless targeting and integrating with top mobile attribution partners. It also uses video ads for product consideration and expanding targeting pools.

Among MainAd's features are:

• Dynamic Ads: Profiles users at every stage of their online journey for more targeted ads.
• Mobile Web & In-App: Targets users on mobile devices with cookieless targeting.
• Video: Uses video ads for product consideration and expanding targeting pools.

MainAd offers customized solutions based on specific brand marketing goals, using first-party data to optimize media spend and conversions. It says it can increase brand awareness, optimize win rates and increase sales by targeting the users most likely to convert.

The company promises transparent results, offering a digital strategy to drive sales and awareness across channels and devices. MainAd operates globally, running campaigns in many countries.

Pricing isn't disclosed. But MainAd offers customized solutions based on specific brand goals, so it's best to contact the company for pricing information.

MainAd technology partners include IAB, IAS, LiveRamp and Google Cloud, which helps ensure industry standards and sophisticated analytics. If you're a brand looking for a conversion marketing platform with customized solutions to improve performance, MainAd could be of interest in particular to e-commerce, retail and travel companies.

To learn more about MainAd and its customized solutions, check out its website.

Published on July 11, 2024