If you're looking for a platform that offers advanced contextual targeting solutions for cookieless targeting, Proximic is a standout option. It uses AI-powered contextual intelligence to deliver audience engagement and monetization without user identifiers. Proximic's Audience Targeting and Content Targeting features ensure that ads are displayed alongside relevant content, using filters like keywords and IAB categories to maintain brand safety. This platform supports various media types, including video, web display, mobile, and gaming, and provides tools for both media buyers and sellers to increase efficiency and privacy.
Another excellent choice is Anonymised, a cookieless data platform that ensures GDPR compliance while offering targeted advertising. Anonymised connects publishers with advertisers by providing a persistent cross-publisher identifier for consented users and lookalike predictions for non-consented users. The platform offers custom interest and intent data for targeted campaigns across all browsers, achieving 90% audience reach in cookieless browsers and up to 8x higher yields on cookieless inventory.
Cmd is also worth considering, especially if you need a comprehensive marketing data platform. It aggregates and analyzes trusted customer data across devices and channels to improve customer experiences and ROAS. Cmd's features include cross-device matching, data enrichment, customer profiling, and a unified ad data hub. It integrates with over 1200 pre-built data connectors, making it a flexible and powerful tool for enhancing data quality and complying with evolving privacy regulations.
Lastly, Optable offers an end-to-end data clean room platform for privacy-first advertising. It includes a DMP for modern audience data management, identity management for cookieless advertising, and tools for data collaboration and activation. Optable is integrated with major cloud providers and offers real-time insights and flexible identity tools, making it a versatile choice for media owners, publishers, and marketers looking to manage audience data in a post-cookie world.