Question: I'm looking for a tool that provides real-time insights into advertising spend and its impact on business outcomes.

If you need a system to give you real-time visibility into ad spending and how that spending affects business results, Admetrics is a good choice. The AI-powered system includes modules like Business Intelligence for custom dashboards, Marketing Mix Modeling for assessing channel performance and Data Activation for tracking conversions across systems. It connects to more than 50 e-commerce sites and marketplaces, offers near real-time data refresh and onboarding assistance. Pricing is tiered by volume, with a starting cost of $399 per month, and a 21-day free trial is available.

Another good option is Singular, which marries marketing data with attribution that's designed to be accurate so you can optimize marketing spending. It offers cross-platform analytics, cost aggregation and mobile attribution so you don't have to worry about data inconsistencies and miscalculations. Singular combines marketing data from different sources so you can see ROI in one place, making it easier to optimize your campaigns and make data-driven decisions. Pricing is flexible, and a free trial is available.

Another option is SegmentStream, which uses AI for predictive analytics, multi-touch attribution and media mix modeling to help you optimize revenue and return on ad spend with data-driven budgeting. Among its features are automated cross-channel marketing reporting and recommendations for shifting marketing budgets. SegmentStream integrates with Google Analytics and Google BigQuery, and its custom dashboards and filtering options let you drill down to see exactly what's going on with your marketing.