If you want to personalize customer experiences to improve acquisition and retention, Genesys Cloud CX is a strong contender. This AI-infused contact center platform lets companies create personalized customer experiences across many touchpoints. With omnichannel engagement, contact center optimization and workforce engagement management, Genesys Cloud CX can improve response rates and agent productivity. More than 8,000 companies in more than 100 countries use it, so it's a mature and highly scalable option.
Another strong contender is Braze, a customer engagement platform that uses AI to orchestrate personalized, real-time interactions across many channels. Braze combines data from multiple sources to create highly personalized experiences, and it offers features like journey orchestration, cross-channel messaging and real-time execution. The platform is designed to help businesses optimize onboarding, increase engagement, reduce churn and improve acquisition in industries like retail and finance.
MoEngage is an insights-led customer engagement platform that uses AI to provide personalized customer experiences across multiple channels. It includes customer insights, omnichannel communication and AI-powered campaign optimization, making it a good fit for enterprise brands in financial services and e-commerce. MoEngage offers scalable solutions to improve customer engagement and ROI through targeted campaigns.
If you want to build conversational AI into your CRM, Haptik has a variety of tools including Gen AI Web Q&A, Gen AI Sales Assistant and Smart Agent Chat. The platform offers multi-channel engagement and intelligent analytics to monitor performance. Haptik has shown strong results for customers, including a 68% repeat rate on WhatsApp commerce and a 125% NPS improvement.