Question: How can I optimize my marketing spend to get the best ROI?

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Lifesight

Lifesight provides a single measurement platform for marketing that offers data and AI-powered insights. It includes tools like the Triangulation Framework for measuring marketing impact, Goal Setting and Forecasting, Incrementality Intelligence, and Goal Progress Tracking. Lifesight has helped marketers in e-commerce and B2B SaaS industries optimize their campaigns and reduce waste in media spend, leading to dramatic increases in sales and conversions.

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SegmentStream

SegmentStream is another option to optimize revenue and ROAS by making data-driven budget decisions. It combines predictive analytics, multi-touch attribution, media mix modeling, and incrementality measurement to help you make better ad spend decisions. The platform offers automated cross-channel reporting, AI-driven attribution, and actionable budget reallocation recommendations, so businesses can grow their ad spend with confidence.

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Marketing Cloud Intelligence

If you're looking for a marketing analytics platform, Marketing Cloud Intelligence from Salesforce offers automated reporting and a single view of marketing data. It connects to a wide variety of data sources through its large library of APIs and normalizes marketing data with its Automated Marketing Data Model. The platform's AI-powered tools can also suggest improvements to media plans and track campaign performance in real-time, making it easier to optimize campaigns across many channels.

Additional AI Projects

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Adtriba

Unbiased, cross-channel marketing attribution and measurement solutions that automate data collection and provide actionable insights for data-driven budget allocation.

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Marketing Cloud

Unify customer data and analytics to run smarter, personalized campaigns across every interaction, driving increased ROI, customer value, and engagement.

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Northbeam

Unlocks profitable growth through multi-touch attribution, media mix modeling, and creative analytics, empowering marketers to make data-driven decisions and optimize campaign performance.

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Hyros

Boosts ad ROI by at least 20% with accurate tracking, AI-driven optimization, and customizable attribution for data-driven decision making.

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Admetrics

Optimizes ad performance with scientifically-based data for efficient budget allocation, faster decision-making, and maximized profitability.

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CaliberMind

Unify marketing data to optimize performance, attribution, and ROI analysis, and drive growth through data-driven decision-making.

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Wizaly

Unifies customer touchpoints across online and offline sources, providing a single customer view for accurate attribution and data-driven marketing decisions.

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SegMetrics

Visualize customer journeys and optimize sales funnels with integrated data from multiple marketing tools, revealing how customers find and move through your funnel.

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Appier

Predicts and targets high-lifetime-value users, automates campaigns, and optimizes conversions with AI-powered tools for enhanced marketing performance and customer experiences.

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Blueshift

Centralize customer data, automate marketing decisions, and deliver personalized experiences across channels in real-time with AI-driven decisioning and predictions.

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Smartly

Automates and optimizes advertising campaigns across multiple digital touchpoints, providing predictive budget allocation, automated management, and dynamic creative optimization.

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Markopolo

Drive growth with precision targeting, AI-powered optimization, and advanced attribution, while automating marketing workflows to maximize ROI.

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Metadata

Automates campaign creation and management, optimizing budget allocation and ad performance across LinkedIn, Facebook, and Google Ads in real-time.

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InMarket

Activates high-CTR campaigns with real-time, location-based targeting and AI-driven predictive optimization across mobile, desktop, and Connected TV channels.

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AppsFlyer

Unlock data-driven growth strategies with AI-powered insights, attributing conversions and actions across devices, and measuring ROI to optimize campaigns and increase revenue.

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Upwave

Optimizes brand advertising campaigns across multiple channels with real-time insights, predictive analytics, and customizable dashboards for data-driven decisions.

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Optimove

Unifies customer data into a single view, enabling personalized marketing experiences and AI-driven optimization across multiple channels.

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MoEngage

Personalize omnichannel marketing efforts with AI-optimized interactions, maximizing ROI and delivering tailored customer experiences across multiple touchpoints.

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Marketing Cloud Engagement

Delivers personalized marketing and automated journeys across channels, orchestrating every touchpoint for a consistent brand message and unique customer experience.

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Marketing Cloud Account Engagement

Align marketing and sales efforts with AI-driven lead scoring, cross-channel journeys, and account-based engagement to drive growth and conversion.

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Exactag

Combines high-quality data collection, advanced algorithms, and full transparency to enable better decision-making and more successful marketing campaigns.