Question: How can I measure the effectiveness of my media campaigns across multiple touchpoints and get actionable insights?

Lifesight is a unified marketing measurement platform that offers actionable data and AI-driven insights. It includes a Triangulation Framework for measuring marketing impact across channels, Goal Setting and Forecasting for more informed decision making, and Incrementality Intelligence for optimizing campaigns. The platform also includes advanced simulation tools and integrates with a wide range of marketing and sales channels, so marketers can make more informed decisions and get the best possible ROI.

InMarket offers real-time marketing and measurement tools, including Audiences for reaching large audiences, Activation for AI-powered predictive and real-time omnichannel activation, Attribution to measure campaign performance, and Analytics for insights through massive data sets. Among other features are InMarket Moments for high CTRs, Real-Time Optimization for in-flight campaign optimization, and Comscore-Verified Data for trusted insights.

Adtriba offers a data-driven marketing analytics platform with multi-touch attribution and unified marketing measurement tools. It combines advanced statistical models and machine learning algorithms with data from multiple sources to deliver actionable insights and detailed customer journey analysis. Adtriba helps businesses optimize their marketing efforts and make better budget decisions to drive higher ROI.

For a more complete view of marketing activity, Adobe Marketo Measure offers B2B marketing attribution tools. It tracks interactions across channels, offers detailed views into every touchpoint, and includes features like EveryTouch Attribution and Automated Data Capture. The platform helps optimize marketing efforts and synchronize lead-based marketing with sales teams, resulting in revenue lifts of up to 300% through closed-loop attribution.