Question: I need a marketing analytics tool that provides accurate data and helps me optimize my campaigns for better ROI.

One good choice is Singular. The company's platform marries marketing data, applies proper attribution, and offers performance insights to help you grow and optimize marketing spend. It automates data standardization, offers accurate cost and ROI reporting, and offers features like cross-platform analytics, cost aggregation, marketing ETL and fraud prevention. Singular offers a unified view of ROI so marketing teams can optimize campaigns and make data-driven decisions.

Another good option is Lifesight. Lifesight is a unified marketing measurement platform that offers actionable data and AI-driven insights to help you maximize ROI. It includes a Triangulation Framework for measuring marketing impact, Goal Setting and Forecasting, Incrementality Intelligence and Goal Progress Tracking. With advanced simulation tools for planning and forecasting, custom pricing, and a free pilot period, Lifesight helps marketers make better decisions and grow profitably.

Marketing Cloud Intelligence by Salesforce is another powerful option. It helps you optimize spending and customer engagement with automated reporting and a unified view of marketing data. With AI-powered insights, automated data modeling and media planning and pacing optimization, the platform is well suited for companies with complex marketing operations, offering a full suite of solutions to improve KPIs and campaign performance.