Question: How can I get a 360-degree view of my customers to improve my marketing strategy?

If you want to see a rich 360-degree view of your customers to inform your marketing, Listrak is a powerful option. The company's platform integrates email, SMS, social media and direct mail into a single view of each customer, and it has tools like Journey Hub for personalizing customer journeys, predictive analytics and AI-driven recommendations. It's geared for retailers and brands that want to boost revenue and customer engagement.

Another strong contender is Resonate, which offers an up-to-date, unified view of more than 230 million profiles and 2 billion devices through AI. With its predictive data, intent signals and psychographics, Resonate helps businesses across many industries make data-driven marketing decisions and optimize performance. It's geared for companies that want to better understand their customers and target them with marketing.

If you need a customer intelligence platform to centralize and manage first-party data, CrossEngage is a good option. It lets companies create personalized predictive audiences and activate them across all systems and channels. With no-code predictive modeling and intelligent audience management, CrossEngage helps companies move to a customer-centric strategy, discover and expand on high-value audiences, and increase customer loyalty.

Last, Blueshift offers an AI-powered marketing platform that combines customer data and delivers it across multiple channels. It includes a Customer Data Platform, AI-Powered Decisioning and Cross-Channel Delivery, which means marketers can work more efficiently and get more out of their marketing. Blueshift's real-time AI can assess customer behavior and intent so it's easier to segment audiences and make marketing decisions.