Question: What's a platform that can help me measure the effectiveness of my marketing campaigns without relying on cookies?

If you need a platform to gauge the success of your marketing efforts without cookies, Exactag is worth a look. This marketing performance platform is built for a post-cookie, consent-first world, with data collection through data clean rooms, anonymous tracking and advanced algorithms. It offers data-driven attribution, model harmonization and customizable reporting, so it's a good fit for marketers who need to rely on data to make decisions.

Another good option is Commanders Act, a cookieless marketing data platform that centralizes and analyzes trusted customer data across devices and touchpoints. It includes client- and server-side 1st-party tracking, cross-device matching and data enrichment, all while complying with shifting privacy regulations. With its extensive data connectors and real-time customer data platform, Commanders Act helps deliver high-quality data and optimize ad spend more effectively.

If you're a Salesforce customer, Heeet is worth a look. This revenue attribution management tool integrates directly with Salesforce to track leads and revenue without cookies. It connects to big paid ad platforms like Google Ads and Facebook Ads, too, offering more advanced digital influence abilities to see how ads and keywords generate leads and revenue. Heeet's cookieless lead tracking and multitouch revenue attribution can help you get a better idea of what your marketing efforts are really worth.

Last, Captify takes a different approach, using machine learning to analyze search behavior for insights. Its Search Intelligence Platform draws from real-time data from more than 2 billion devices and 3 million websites so you can understand what consumers are interested in and thinking about without cookies. With its contextual targeting focus, Captify can help amplify marketing phases and measure campaign results, too, making it a good option for any marketer.