Captify

Captify offers a Search Intelligence Platform, a real-time view of what's happening on more than 2 billion devices and 3 million websites. It helps brands understand what consumers are interested in and what they're thinking, based on onsite search data, and target their marketing accordingly without relying on third-party cookies.

Captify's technology uses machine learning to process search data and turn it into actionable information. That data, which Captify calls Search Intelligence, can be used to amplify every marketing activity, including:

• Identifying target audiences: Spot what's trending and what's emerging so you can connect with customers more effectively.
• Programmatic targeting: Reach people across channels with advertising that's targeted to their interests.
• Measuring campaign effectiveness: See how well your campaigns are working by tracking search activity.

Captify's technology is designed to drive revenue through:

• Editorial pitches: Use search-powered stories to attract non-endemic advertising revenue.
• Monetizing audiences: Increase sell-through rates and drive more traffic with compelling content.

The cookieless approach uses search data to offer contextual targeting, so you can reach the right audience without cookies. It's proven to outperform traditional contextual and cookie-based approaches.

Captify has more than 800 of the world's biggest brands as customers across all major industries. The company's technology has won numerous awards and recognition for its innovative approach to search marketing.

Schedule a demo to learn how Captify can help you unlock the power of Search Intelligence for your brand.

Published on July 30, 2024