If you're looking for another Captify alternative, Resonate is worth a look. Like Captify, it uses AI to offer a single customer view that combines profiles and devices. Resonate offers a range of services to businesses in areas like health and wellness, financial services and ESG, with insights that can help businesses grow and build loyalty. It's designed to offer high accuracy and immediate activation, making it suitable for campaigns and measurement.
Another contender is Optable, an end-to-end data clean room platform for cookieless advertising. It offers identity management, data collaboration and activation tools that are designed to protect privacy. Optable is integrated with big cloud computing companies and big data sources, offering real-time insights and flexible identity tools. It's geared for media owners, publishers and marketers looking for a one-stop-shop for audience data.
If you want a platform that balances privacy with targeting, AdFixus is worth a look. It uses a patented Anonymous Federated Identity technology to link customers without storing personal information. AdFixus offers features like real-time events and segment management to help you run marketing campaigns while complying with privacy regulations. It integrates with common tools like Adobe Analytics and Facebook Ads.
Last, Implicit offers a cookie-free digital advertising system that uses AI and a panel of representative internet users. It offers targeting based on socio-demographic, behavioral and interest data, with detailed reporting and transparent purchases. It's geared for advertisers who want to optimize their campaigns with context and panel-based measurement to ensure quality and transparency.