If you need a platform to understand consumer interests and behavior without third-party cookies, Captify is a good option. Captify's Search Intelligence Platform offers real-time insights from more than 2 billion devices and 3 million websites to help you understand what consumers want. It uses machine learning to analyze search behavior, so it's good for identifying target audiences, measuring campaign effectiveness and optimizing marketing.
Another good option is Commanders Act. The platform collects and analyzes trusted customer data across devices and touchpoints to deliver better customer experiences and better return on ad spend. It includes client- and server-side 1st-party tracking, cross-device matching and a real-time customer data platform that can incorporate offline CRM data. It's designed to comply with privacy regulations that are changing rapidly.
Anonymised is another option. It offers a cookieless data platform that's designed to be GDPR compliant but that also lets you target ads. The platform offers persistent cross-publisher identifiers, lookalike predictions and custom interest data, so publishers can monetize their audience and advertisers can target their ads more effectively.
If you want something more sophisticated, Exactag offers marketers a future-proof tracking system and more-advanced algorithms to cope with the complexities of a post-cookie world. It offers data collection through data clean rooms, anonymous tracking and data enrichment so you can make data-driven decisions and measure marketing results.