Question: Is there a technology that can help me target my advertising to specific audiences based on their search activity?

For targeting ads to particular audiences based on their search behavior, Captify is a good choice. Its Search Intelligence Platform uses data from more than 2 billion devices and 3 million websites to gain real-time insights into search behavior and convert that into marketing intelligence. The platform lets brands identify and target specific audiences programmatically, and measure campaign results without third-party cookies.

Another good option is Dstillery, which uses AI technology to create data-driven custom audiences for advertising. It gathers browsing behavior data to predict user behavior and target without cookies or IDs, and it offers options for pre-built, mid-funnel and revenue-driven campaigns. Its Audience Brief Genius tool, which uses OpenAI, can help you pick the right audience, including overlap analysis and website-based metrics.

Semasio is another option, particularly if you want more advanced contextual targeting. It uses an information retrieval system to target highly engaged consumers who are interacting with newly published content. The platform offers a variety of audience segments and contextual targeting options, including ContextualPLUS, which can help advertisers navigate a privacy-first world.

For a more AI-infused approach, KeywordSearch offers tools to automate ad audience creation and research for Google and YouTube. Its AI Audience Builder can create targeted ad audiences rapidly based on business descriptions and competitor profiles, and its YouTube Ad Spy tool offers metadata and targeting information for YouTube ads. The platform is designed to increase conversions and return on investment for marketers and businesses.