Question: How can I get a better understanding of my customer base and create data-driven marketing strategies?

First, Resonate has an AI-powered consumer data and intelligence platform that offers a single view of more than 230 million profiles and 2 billion devices, as well as predictive data, intent signals and psychographics. It's geared for businesses in industries like health care, finance and ESG, and is designed to offer insights that can help businesses grow and keep customers loyal. With Resonate, you can build targeted campaigns, measure results and optimize marketing.

Another powerful option is Insider, a customer data platform that combines data, AI-powered customer behavior predictions and personalization across multiple touchpoints. Insider offers 360° customer profiles, predictive behavior analysis and integration with more than 100 data sources. It's been shown to increase return on investment and average order value through personalized customer interactions, so it's a good option for companies looking to improve their marketing.

For a flexible AI-powered marketing system, Blueshift marries customer data with AI-powered decision making. It lets marketers work more efficiently by delivering campaigns across channels like email, SMS and website content. Blueshift's real-time AI analysis lets you segment audiences and make data-driven marketing decisions, and it's easier to build detailed customer profiles and predict customer intent.

Last, Marketing Cloud offers a single platform for customer data, marketing analytics and personalization. It includes a Customer Data Platform, Marketing Analytics and AI-powered campaign optimization, and has been shown to improve marketing return on investment and customer engagement. It integrates with major CRMs, giving you a unified view of customer interactions and letting you better synchronize marketing and sales.