Question: I need a platform that provides AI-powered marketing analytics and multi-touch attribution modeling to improve my marketing strategy.

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Singular

If you're looking for a platform that offers AI-powered marketing analytics and multi-touch attribution modeling, Singular is a good option. It aggregates marketing data to provide accurate attribution and performance insights, automatically standardizing data and generating cost/ROI reports. With features like cross-platform analytics, mobile attribution, and fraud prevention, Singular enables marketing teams to optimize campaigns and make data-driven decisions with a single view of ROI.

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Adobe Marketo Measure

Another good option is Adobe Marketo Measure, a B2B marketing attribution solution that offers a single customer view. It tracks interactions across channels and provides granular detail on every touchpoint. With features like EveryTouch Attribution, Automated Data Capture, and easy-to-use dashboards, Marketo Measure helps you optimize marketing strategies and channel mixes, resulting in a substantial revenue lift through closed-loop attribution.

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Adtriba

Adtriba is another option. It offers neutral, cross-channel multi-touch attribution and unified marketing measurement. Adtriba combines advanced statistical models and machine learning algorithms with data from multiple sources to provide actionable insights and help businesses optimize their marketing budget allocation for better ROI. The platform is geared for businesses with large ad spend, offering detailed customer journey analysis and AI-based marketing mix modeling.

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Northbeam

For a more advanced marketing intelligence platform, Northbeam offers multi-touch attribution and media mix modeling with machine learning. It offers customizable attribution models, media mix forecasting and interactive dashboards to optimize channel spend. Northbeam helps businesses understand customer journeys and improve marketing performance with detailed insights into individual creative assets and real-time conversion data.

Additional AI Projects

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Attribution

Unifies data from multiple ad platforms and marketing software to provide a single, actionable view of marketing performance and optimize ROI.

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Wizaly

Unifies customer touchpoints across online and offline sources, providing a single customer view for accurate attribution and data-driven marketing decisions.

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SegmentStream

Optimizes revenue and ROAS by making data-driven budget decisions through predictive analytics, multi-touch attribution, and media mix modeling.

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Adobe Marketo Engage

Orchestrates and personalizes customer journeys across multiple channels, leveraging AI to automate and optimize marketing activities, improve lead management, and enhance customer experiences.

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Marketing Cloud Intelligence

Unifies marketing data from multiple sources with AI-powered connectors, automated data modeling, and insights, optimizing spend and customer engagement across channels.

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Trialfire

Tracks every customer touchpoint across devices and channels, providing a clear, data-driven view of marketing performance to optimize spend and improve conversions.

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Dreamdata

Automatically collects and models go-to-market data, providing a 360° customer journey view and calculating ROI for optimized revenue generation.

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Eulerian

Unifies attribution, analytics, and activation to optimize marketing strategies, minimizing technology costs while providing AI-powered insights for data-driven decisions.

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Lifesight

Unifies marketing data across channels, providing actionable insights and AI-driven attribution to maximize ROI and inform data-driven decisions.

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Heeet

Track lead generation and revenue without cookies, with multitouch attribution and integrations with Google Ads, Facebook Ads, and other paid advertising systems.

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Measurement Studio

Unify marketing and sales metrics for a 360º view of revenue journey, with customizable attribution reports and persona-based dashboards for data-driven decisions.

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Marketing Cloud

Unify customer data and analytics to run smarter, personalized campaigns across every interaction, driving increased ROI, customer value, and engagement.

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ThoughtMetric

Unify marketing performance data across channels, attributing revenue to precise customer journeys and optimizing ad spend for maximum ROI.

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Marketing Cloud Account Engagement

Align marketing and sales efforts with AI-driven lead scoring, cross-channel journeys, and account-based engagement to drive growth and conversion.

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Blueshift

Centralize customer data, automate marketing decisions, and deliver personalized experiences across channels in real-time with AI-driven decisioning and predictions.

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Admetrics

Optimizes ad performance with scientifically-based data for efficient budget allocation, faster decision-making, and maximized profitability.

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Exactag

Combines high-quality data collection, advanced algorithms, and full transparency to enable better decision-making and more successful marketing campaigns.

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Markopolo

Drive growth with precision targeting, AI-powered optimization, and advanced attribution, while automating marketing workflows to maximize ROI.

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Mapp

Capture customer data, analyze with AI, and launch targeted marketing campaigns across channels with advanced personalization and automation.

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Appier

Predicts and targets high-lifetime-value users, automates campaigns, and optimizes conversions with AI-powered tools for enhanced marketing performance and customer experiences.