If you're looking for a platform that offers AI-powered marketing analytics and multi-touch attribution modeling, Singular is a good option. It aggregates marketing data to provide accurate attribution and performance insights, automatically standardizing data and generating cost/ROI reports. With features like cross-platform analytics, mobile attribution, and fraud prevention, Singular enables marketing teams to optimize campaigns and make data-driven decisions with a single view of ROI.
Another good option is Adobe Marketo Measure, a B2B marketing attribution solution that offers a single customer view. It tracks interactions across channels and provides granular detail on every touchpoint. With features like EveryTouch Attribution, Automated Data Capture, and easy-to-use dashboards, Marketo Measure helps you optimize marketing strategies and channel mixes, resulting in a substantial revenue lift through closed-loop attribution.
Adtriba is another option. It offers neutral, cross-channel multi-touch attribution and unified marketing measurement. Adtriba combines advanced statistical models and machine learning algorithms with data from multiple sources to provide actionable insights and help businesses optimize their marketing budget allocation for better ROI. The platform is geared for businesses with large ad spend, offering detailed customer journey analysis and AI-based marketing mix modeling.
For a more advanced marketing intelligence platform, Northbeam offers multi-touch attribution and media mix modeling with machine learning. It offers customizable attribution models, media mix forecasting and interactive dashboards to optimize channel spend. Northbeam helps businesses understand customer journeys and improve marketing performance with detailed insights into individual creative assets and real-time conversion data.