If you're looking for a Gravito alternative, the Optimizely Data Platform is another top contender. It centralizes, segments and activates customer data in real-time across multiple touchpoints, with more than 60 pre-built integrations. The platform offers a single view of customer data, segment management and real-time activation, so you can experiment and deliver content experiences that are more relevant to your audience. This makes it a great fit for companies looking to increase engagement and conversion by using advanced targeting and real-time personalization.
Another option is Iterable, a cross-channel marketing platform that focuses on building one-on-one relationships with customers through real-time data. It offers personalized messaging, synchronized channels and dynamic campaigns across web, email, SMS and in-app channels. With its customizable predictive goals and AI-driven optimization, Iterable allows companies to deliver more personalized and engaging experiences that drive conversions and revenue.
If you're in the ecommerce space, Bloomreach is a full personalization platform that combines real-time customer and product data with AI. It includes tools for email marketing, web personalization and product discovery, among other things, and is geared toward key performance indicators and customer journey optimization. With its data engine that combines customer data platform abilities with advanced analytics, Bloomreach helps companies create relevant and engaging customer experiences that drive profitability.
Last, Tealium is a powerful customer data platform that captures and manages customer data in real-time, offering a single customer view across all touchpoints and systems. It offers real-time data integration, AI integration and pre-built connections with more than 1300 systems, making it a good fit for companies that want to better understand their customers and grow through data-driven insights.