Gravito

Gravito is a solution designed to offer real-time visitor identity resolution and intelligent consent management, linking user preferences and data across devices and domains. It enables businesses to build persistent and unified visitor profiles, which can be used for more effective targeting and personalization while ensuring a privacy-first approach.

Some of the key benefits of Gravito include:

• Real-time Identity Resolution: Recognizes returning site visitors in real-time, allowing for instant personalization and campaign ROI measurement.
• Persistent Visitor Profiles: Stores critical data in a profile that follows users across domains and devices, ensuring accurate attribution and targeted personalization.
• Unifying Tech Silos: Integrates disparate systems, tools, and platforms for streamlined data flow and orchestration.
• Privacy-Centric Data Use: Collects data in a responsible and compliant manner, linking user consents to various IDs for real-time privacy management.

Gravito is ideal for companies looking to get the most out of their marketing spend by building more personalized relationships with their customers. It helps identify and bridge gaps between different identifiers, activity, and devices, so businesses can make more informed data-driven decisions.

Gravito pricing is based on volume and flexible, with pricing varying based on the number of domains and traffic volume. Interested parties can contact the company to get a custom pricing estimate based on their specific requirements. Gravito also offers dedicated server-side environments and partnership options for alliances and networks, offering customized solutions for enterprise customers.

With Gravito, companies can improve their first-party data strategy, an important part of adapting to the deprecation of third-party cookies. It's a powerful and easy-to-implement solution for companies looking to better engage customers while staying compliant with regulations like GDPR.

Published on July 7, 2024