Question: How can I build persistent and accurate customer profiles that follow users across different platforms and devices?

Insider is a powerful CDP that collects customer data, uses AI to predict behavior and personalizes interactions across multiple touchpoints. It offers 360° customer profiles, predictive behavior analysis, audience segmentation, and a broad range of integrations with more than 100 data sources. Insider has demonstrated strong ROI and AOV improvements, and it can handle a variety of touchpoints including web, email, site search and in-app experiences.

Another good option is Treasure Data, a Gartner-recognized CDP leader. It builds a single customer profile by combining historical and real-time behavior with AI-generated predictions. This helps break down data silos and boost sales and efficiency, with features like strong data governance and plans for driving business growth. Treasure Data customers have reported strong results, including 38% net income growth and 350% renewal rate increases.

MParticle also offers a mature CDP with a single customer view across all channels. It combines real-time data quality and governance protections with AI-powered insights to drive conversion, retention and time-to-monetization. With more than 300 marketing and analytics tool integrations, mParticle offers flexible pricing and a modular platform that can grow with your business needs.

For a platform that focuses on real-time insights and data activation, check out Twilio Segment. It collects, cleans and activates customer data for personalization, automatically enriching profiles with every interaction. With more than 450 pre-built connectors and flexible pricing options, Twilio Segment is a good fit for data engineers, marketers and product managers across many industries.