One option that stands out is AdFixus, a privacy-focused platform that lets companies maintain control over their data and give users control over their own personal information. It uses an Anonymous Federated Identity approach that links customers without personal data. It offers AdFixus Identify for linking identities across multiple domains and AdFixus Match for real-time events and segment management. The platform integrates with technology like Adobe Analytics and Google Ads so you can get match rates without sacrificing privacy.
Another option is Gravito, which offers real-time visitor identity resolution and intelligent consent management. It aggregates user preferences and data across devices and domains into persistent visitor profiles for better targeting and personalization. Gravito is designed to comply with privacy regulations like GDPR and lets companies create personalized engagement, optimize return on investment and make data-driven decisions while respecting ethical data collection practices.
If you're looking for a more complete personalization and customer engagement platform, check out Dynamic Yield. The AI-powered platform offers algorithmically matched content and offers for each customer across different digital touchpoints. It includes features like audience discovery, content and offer personalization, product recommendations and predictive targeting, so you can deliver a personalized experience across multiple channels while respecting security and privacy.
Last, Braze offers a powerful customer engagement platform that uses AI to power personalized, real-time interactions across multiple channels. With features like Sage AI for learning brand behavior, journey orchestration and real-time triggers, Braze helps brands optimize their strategies and comply with global privacy and security regulations. It's geared for industries like retail, media and finance, with scalable and secure options to improve customer engagement and reduce churn.