Attribution Alternatives

If you're looking for a replacement for Attribution, Adtriba is a good option. It offers cross-channel and user-friendly multi-touch attribution, along with unified marketing measurement tools. The platform uses advanced statistical models and machine learning algorithms to gather data from sources like social media, display advertising and email. Adtriba's solutions include Adtriba Core for detailed customer journey analysis and Adtriba Sphere for AI-based marketing mix modeling, giving you a complete view to optimize your marketing and improve ROI.

Another good option is SegMetrics, which connects data from multiple marketing tools to help you optimize the sales funnel from ad clicks to repeat purchases. It offers lifetime value attribution, order value maximization and customer journey tracking. With more than 90 integrations with marketing tools, SegMetrics can help you visualize customer journeys and make data-driven decisions to improve marketing performance and ROI.

For e-commerce campaigns, Admetrics could be a good choice. This AI-powered platform offers data-driven insights to optimize budget allocation and make fast decisions. It includes modules for business intelligence, marketing mix modeling, tracking and attribution, experimentation and data activation. With connections to more than 50 shops and marketplaces, Admetrics offers near-real-time data refresh and dedicated data science consulting to maximize advertising performance and ROAS.

Last, Markopolo is a no-code machine learning platform for CPG companies. It aggregates and activates marketing data to drive growth through precision targeting, ad performance optimization and attribution tracking. Markopolo integrates with tools like WooCommerce, HubSpot and Google Ads, offering customizable user reports and tools to capture customer data. The platform is good for companies of all sizes, including e-commerce and retail, to optimize ad spend and improve ROI.