If you're looking for another Acxiom alternative, Blueshift is a good choice. This AI-powered marketing platform marries customer data with AI-driven decision-making and delivers messages across email, SMS, in-app, web and paid media channels. Blueshift's Customer Data Platform (CDP) offers a unified view of customers and audience segmentation, and its AI capabilities can predict customer intent and recommend products and content.
Another good option is Mapp, an omnichannel customer data and marketing platform. Mapp uses AI to collect, analyze and trigger personalized marketing activities across email, SMS and web. Its suite of features includes AI-powered predictive analytics, marketing automation and digital analytics, making it a powerful option for driving engagement and revenue.
Optimove is another good alternative. This customer-centric marketing platform puts customer data front and center, offering real-time personalization and multichannel decisioning. Optimove's AI optimization and native marketing channels help deliver personalized marketing experiences, leading to substantial increases in customer lifetime value. The platform serves a range of industries and offers a wealth of resources to help you improve customer loyalty and engagement.
Dotdigital offers an all-in-one customer experience and data platform. It centralizes and enriches data so you can deliver personalized, multichannel marketing experiences. With tools for email marketing, SMS, website personalization and retargeting, Dotdigital enables marketers to craft complex customer journeys and track real-time performance, helping to break down data silos.