Question: What tools can help me train my campaigns on business outcomes and eliminate guesswork in customer targeting?

The first project, Switch, is a SaaS platform for profitable growth marketing with first-party data. It's got real-time data sync, best-in-class first-party data foundations, and on-premise to cloud data migration services to ensure data compliance. Switch has a proprietary toolset for campaign management and optimization, including the One True Table for training campaigns on business outcomes and automated import of offline conversions. As a result, partner brands have seen impressive results, including an 88% reduction in CPA and a 238% increase in conversion rates.

Another great option is Lifesight, a unified marketing measurement platform that uses AI to give marketers the insights they need to make data-driven decisions. Lifesight offers a Triangulation Framework for measuring marketing impact, Goal Setting and Forecasting, Incrementality Intelligence for optimizing campaigns, and Goal Progress Tracking for measuring marketing-driven business KPIs. It also offers advanced simulation tools for planning and forecasting, custom pricing, and a free pilot period, helping marketers avoid media waste and drive scalable customer growth.

For a more complete solution, Leadspace is an end-to-end customer acquisition platform that aggregates, unifies and segments market data. It includes predictive scoring models and tools like Revenue Radar and Profile Better to identify and close leads more effectively. Leadspace integrates directly with CRM and marketing automation systems, helping businesses avoid waste and get the most return on investment by increasing sales team close rates by a significant amount.

Last, Angler AI is a Prospect Data Platform that uses AI to optimize prospecting and customer lifetime value. It offers a single view of the customer base, custom audiences deployment, and real ROI measurement of campaigns. Angler AI has shown impressive marketing efficiency improvements, with average results including a 28% improvement in acquisition marketing performance, making it a great option for direct-to-consumer and retail brands.