If you're looking for a platform to help businesses attract and retain users through targeted advertising campaigns, Moloco is definitely worth a look. Moloco's machine learning-based solutions leverage first-party data to help you acquire users and optimize ad revenue. It offers three main solutions: Moloco Ads for user acquisition, Moloco Commerce Media for retailers, and Moloco Streaming Monetization for streaming services. Each of these solutions uses real-time data to optimize performance and respond to policy changes, ensuring advertising is both effective and profitable.
Another good option is AdRoll, which uses sophisticated AI and machine learning to optimize marketing campaigns across many channels. It includes display, video, native, retargeting, and brand awareness ads, with features like advanced audience modeling, dynamic creative optimization, and marketing automation. AdRoll can be used to pursue different marketing goals, including increasing brand awareness, driving traffic to your site, and optimizing performance, so it's a good choice for targeted advertising.
Smartly is also on the list. This end-to-end advertising platform automates and optimizes campaigns across a range of digital channels, including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. Smartly's features include predictive budget allocation, dynamic creative optimization and actionable insights, which can help streamline work and improve efficiency. It's geared for agencies and brand marketing teams dealing with common advertising challenges.
Last, RTB House offers personalized marketing campaigns powered by Deep Learning technology. It's good at personalized retargeting and self-optimizing campaigns to drive sales and loyalty. With features like ContextAI for understanding customer context and 3-layer brand safety protection, RTB House is a good option for agencies and e-commerce companies looking to boost their online marketing campaigns with AI technology.