Question: Do you know of a platform that provides real-time analytics and ROI tracking for account-based marketing and sales development efforts?

Measurement Studio is an attribution suite built into Terminus that offers detailed reporting and analytics through persona-based dashboards and customizable attribution reports. It offers a 360° view of the revenue journey, which can be used to inform data-driven decisions and optimize sales and marketing. Its deeper integration with Terminus APIs means a broader range of metrics can be tracked, making it a good option for measuring ROI and campaign performance.

Another option is Dreamdata, a B2B Revenue Attribution Platform. It collects and cleans revenue-related data to offer a clear and actionable view of what drives revenue. Its features include automated data modeling, AI-driven attribution and a range of analytical tools for measuring ROI. The platform is designed to help B2B marketing teams connect revenue to pipeline activity and optimize go-to-market strategies.

If you want something that handles everything, Demandbase offers Account-Based Marketing software combined with B2B advertising and data to help companies reach target accounts. It includes Account-Based Experience, Predictive Analytics and Sales Intelligence. Demandbase offers a single view of accounts, with a focus on engagement and a streamlined sales and marketing process, making it a good option for maximizing revenue goals.

6sense is another strong option, using Revenue AI to identify and engage target accounts based on data-driven insights. It offers features like predictive analytics, intent data and AI-powered engagement. By automating pipeline management and improving conversion rates, 6sense helps revenue teams close deals faster and make better decisions.