If you want to optimize your online marketing campaigns with more precise measurements and analysis, Lifesight is a good option. This unified marketing measurement platform offers actionable data and AI-driven insights to help marketers make more informed decisions and get the most out of their marketing spend. Among its features is a Triangulation Framework for measuring marketing effectiveness across online and offline channels, Goal Setting and Forecasting, and Incrementality Intelligence for optimizing campaigns. Lifesight also helps agencies reduce media waste, reduce acquisition costs and drive scalable customer growth, so it's a good option for a variety of industries.
Another good option is Adtriba, a data-driven marketing analytics platform that offers unbiased, cross-channel and user-friendly multi-touch attribution. Adtriba uses advanced statistical models and machine learning algorithms to automatically collect data from multiple sources, including online and offline channels. Its two main solutions, Adtriba Core for in-depth customer journey analysis and Adtriba Sphere for AI-based marketing mix modeling, enable businesses to optimize their marketing and make better budget decisions, ultimately leading to higher marketing ROI.
If you're looking for something more specialized in media mix modeling and multi-touch attribution, you might want to check out Northbeam. This marketing intelligence platform uses machine learning models to offer customizable attribution models and lookback windows, as well as media mix modeling to forecast revenue and optimize channel spend. Northbeam's creative analytics also provide granular insights into individual creative assets, helping you better understand customer journeys and optimize marketing spend.
Last, Markopolo is a no-code machine learning and AI infrastructure designed for CPG companies. It aggregates, transforms and activates marketing data to help drive growth through precision targeting, ad performance optimization and attribution tracking. Markopolo integrates with a variety of platforms and offers customizable user reports to track sales and ROI, so it's a good option for businesses of all sizes looking to optimize their marketing.