If you're looking for a platform that can manage and track multi-channel campaigns for sales and marketing teams, Listrak is a top contender. It centralizes data from multiple channels including email, SMS, social media, push notifications and direct mail into a single customer profile. The platform also includes features like predictive analytics, dynamic content and behavioral triggers to personalize and optimize customer interactions and marketing campaigns.
Another strong candidate is Iterable, a cross-channel marketing platform that uses real-time data to deliver personalized customer experiences across the web, email, SMS, in-app and other channels. Iterable supports dynamic campaigns and personalized messages, as well as deep integration with other systems, making it a good fit for consumer apps, retail and B2B enterprise software.
Adobe Marketo Engage is a mature marketing automation platform that helps orchestrate and personalize customer journeys across many touchpoints. It includes marketing automation, account-based marketing, lead management and email marketing, along with AI-powered tools for predictive audiences and personalized experience automation, so it's well-suited to B2B marketing.
Last, Blueshift marries customer data with AI-driven decision-making to deliver cross-channel marketing experiences. It includes a Customer Data Platform, AI-powered marketing automation and cross-channel delivery, making it a powerful tool for segmenting audiences, predicting customer intent and optimizing marketing campaigns across multiple channels.