Question: How can I merge customer data from different sources to create a single, unified profile?

Treasure Data is a customer data platform (CDP) that Gartner has named a leader in its 2024 Magic Quadrant for Customer Data Platforms. It uses AI to construct a single customer profile from historical and real-time behavior, as well as AI-predicted information. With data governance and compliance features, it can help companies overcome data silos and become more efficient and profitable.

Twilio Segment has a powerful CDP that ingests, cleans and activates customer data for real-time insights. It fills profiles with each interaction and unifies data with more than 450 pre-built connectors. The system can be used for personalized customer experiences, with features like generative AI for selecting the right audience and predictive AI for customer behavior, and flexible pricing.

Tealium has a full-featured CDP that ingests and manages customer data in real time, providing a single customer view across all touchpoints and systems. It has more than 1300 pre-built integrations and has data privacy and security as a top priority. The company's system is geared for companies that want to better understand their customers, develop targeted engagement plans and drive growth through data-driven insights.

For a privacy-focused option, Lytics offers a secure and flexible composable CDP for enterprise customers. It offers generative AI for advanced audience creation and a composable architecture for flexibility. With data clean room functionality powered by Google BigQuery and flexible deployment options, Lytics offers high security and compliance while delivering customer data power.